Do you aspire to be a digital marketer? Or are you already practicing? Keeping up with new trends is something you have to do to remain relevant. The pace of change is rising every year, and as a digital marketer, you should constantly invest your time and energy to learn and up your marketing skills.

Today, every industry is experiencing cutthroat competition. And your only way out is to set yourself apart from your competitors with a well-thought marketing strategy. That way, you can boost your business to greater heights of success.

You may not predict the future of digital marketing with precision. But figuring out the new trends helps adjust your campaigns for the upcoming changes. After all, your job is never dull as a digital marketer. Therefore, you should think and adjust your marketing tactics regularly.

In 2021, personalization, chatbots, and SEO were dominant digital marketing tactics. However, there are new emerging trends you need to be aware of as a marketer. Staying ahead of the game is vital in business as you can take advantage of new changes to boost your business presence.

Digital Marketing Trends to Keep you Ahead of Market Competition

1. Short Video Content.

Many online users are consuming video content. However, short-form videos have become more popular. If you target young consumers, you have a great opportunity with short videos. The majority of the young generation watch videos for entertainment and stay informed at the same time. Get a good video maker tool, and you’ll create viral content.

Due to demand for short-form video content, many platforms like TikTok have adjusted to accommodate that content form. You offer your audience a quick and easy way to consume your brand information through short videos. Apart from that, short content excites and inspires your viewers, which attracts and keeps your audience’s attention to the end.

Types of Short-form Videos Trending

The brand challenge is among the trending short-form videos. Most marketers use brand challenges to gain a burst of traffic, engage an audience and build community. So you can create viral brand content based on sounds, songs, and dances.

 Businesses are also leveraging influencer ads to make their brands popular. A short-form content lends itself well to native advertising, allowing companies to create accessible videos. Brands are getting influencers with a huge following and popularity to promote their brand.

Reasons Why Short-Form Content is trending

 Many brands create short videos for their brand because it’s easier to distribute. Today, you can post a video, and it goes viral. As your content is shared by many, your brand also reaches a greater audience.

The attention span of many viewers has also declined. Every viewer coming online doesn’t have time for those long videos. As a result, many digital marketing experts have realized it and are taking advantage of that to create short-form content. A short brand video captures your audience’s attention well and engages them to the end.

Short videos are also easy to remember. And that aligns directly with the declining attention span of many viewers. So, when creating videos for brand marketing, you should keep your video concise. You can still cut it to fit your viewers’ length even after taking long footage using a video maker tool.

Today, many digital marketing strategists make short-form videos because it’s easy to repurpose them. The attention span of most online viewers is becoming shorter, and timelines have become more stuffed. Therefore, content is also changing quickly. After hooking your audience’s attention, you got the green light to repurpose your video and bring it into infinity.

2. Influencer Marketing is on the Rise

Many popular people have millions of followers on social media networks. And due to that huge following, many brands partner with influences to help market their brand. Influencers make advertising campaigns more engaging and genuine to your target audience, which may be overloaded with many commercial adverts each day.

Many brands gain more visibility through influencers as they recommend products or services, extending the brand scope and increasing awareness. So, as a brand, you need to identify a good influence who can become a brand ambassador on the social platform.

Benefits Brands are getting from Influencer Digital Marketing.

Your brand will get a lot of credibility and trust when using an influencer. They are experts in their niche, which makes their followers trust them. An influence builds an inspiring and respectful relationship with followers. That makes many people believe their opinions and recommendations. So, you can be sure an influencer will make your buyers trust your brand.

Influencer marketing is helping brands to earn greater returns on investment. Through an influencer, your brand gets more customers due to increased visibility. That, in return, provides a bigger ROI. Based on data from mediakix, influencer marketing had a 50% ROI compared to other marketing tactics.

When using influencers, they help to drive purchase decisions. Many followers trust and respect their favorite influencers, leading them to have good reception to your brand. Statistics indicate that 49% of buyers will decide to purchase your brand based on a referral from an influencer. Apart from that, about 70% of teenagers buy a product after seeing their popular people on Facebook or YouTube talking about it.

3. Voice Search Optimization

Today, about 58% of buyers use voice search to get local businesses. So, many digital marketers are optimizing voice search to provide their customers with quick and immediate results about their products and services. The accuracy of voice recognition tech has improved. Therefore, many consumers and brands want to use them to enhance their daily lives.

Brands are also leveraging voice search to enhance brand awareness. As a marketer, you create content that answers questions from your customers at each stage of the buying journey. Apart from that, voice search is vital for SEO. Search engines like Google seek to show users relevant search results. If your voice search is optimized, it ranks better, which increases your brand visibility. And such visibility makes your brand popular.

Ways Brands are Optimizing Voice Search

Many digital marketers are using keyword targeting strategies for their voice search SEO. While many online searchers do it by typing, they type differently from how they speak. So, as a marketer, you need to optimize for voice search by identifying questions your consumers ask. But should be linked to what you sell and then connect them to your targeted keywords. With the help of digital marketing tools such as ‘Answer the Public,’ you can find what questions your potential buyers ask that are relevant to your keyword strategies.

Preparing for voice-first is another way businesses are optimizing voice search. Being a marketer, you need to design your site well and increase its loading speed. Your site needs to be mobile-friendly to cater to searchers who use mobile devices to search for what you’re selling.

Conclusion

If you want to remain afloat, make sure you go with the marketing trend. Being ahead of the start gives you a great opportunity to boost your business and get more revenue. Check the above trends and begin adjusting your marketing strategies to align with the changes. Don’t take the risk. Learning what is currently happening in the market and implementing new marketing tactics give you an edge against your competitors.