There are numerous paid solutions for attracting visitors to your website when it comes to traffic production. Some of the most common choices for drawing attention to your business in the online realm are Facebook Ads and Google Adsense. Unfortunately, unless you have a substantial marketing budget, competing with the big companies in your industry can be difficult. Larger corporations can easily outbid you, leaving your business undiscovered.

Many people have learned SEO or hired pros to handle their website’s SEO because of this. Search Engine Optimization, or SEO, is one of the most effective techniques to bring free visitors to your website.

By optimizing your website’s pages, you can begin to be recognized by search engines such as Google and Bing, and your website will begin to rank on the first page. This will not only increase your visibility, but it will also ultimately result in more traffic and, hopefully, buyers to your website. You can learn the top SEO techniques by opting for an Online SEO Course.

However, it will never be as simple as following a single internet instruction and watching your traffic soar. When you’re initially starting out, you’re certain to make a few blunders. If you’re not careful, some blunders can be costly to your traffic and, eventually, your bottom line. To prevent this from happening, avoid the following on-page SEO blunders:

1. Stuffing Keywords

The sorts of material you have on your site, as well as the keywords that are in that content, are one of the major ways that Google determines how to rank your website. It’s common knowledge that if you want to rank for a keyword like baking recipes, you should use the phrase baking recipes numerous times throughout your page copy.

Years ago, website designers and SEO strategists could easily boost their websites’ Google rankings by stuffing their text with many instances of their keywords, a practise known as “Keyword Stuffing.” Google would notice the keyword usage and give such pages a higher position.

Since then, Google has become more intelligent.

Now, if you utilise the keyword in your article too many times, Google begins to suspect something is wrong. Avoid Keyword Stuffing if you don’t want to be marked as suspicious or “spammy” by Google. The most crucial thing to keep in mind is that your copy should be natural. You’ll almost certainly be doing more harm than good if you sacrifice the quality of your content to make your keywords “fit.”

If you’re still worried about how much or how little your target term appears on your page, a reasonable rule of thumb is to have a keyword density of roughly 1-3 percent.

2. Having Content That Is Duplicate

Duplicate content, as the name implies, refers to text blocks on your website that appears in multiple places on the internet. As you can expect, this can have a significant negative influence on your site’s SEO. In many cases, Google will detect duplicate material and provide the “best” page in the search results.

As a result, the other page could be completely deleted from the search results. Duplicate content isn’t limited to content that has been duplicated from another website. When the same “chunk” of content appears on many pages on your own site, problems can develop.

Also Read: Best Digital Marketing Institute

3. Not including title tags or meta descriptions

The importance of title tags and meta descriptions for your website’s SEO cannot be overstated. The title tag specifies the page’s title, while the meta description provides a concise overview of the page’s content. Simply said, title tags and meta descriptions help readers and search engines understand what your site or page is about.

It’s critical to include relevant and engaging information about the page in your titles and meta descriptions. This will assist Google in better understanding the page’s content, as well as attract readers to choose your results over the competition.

When developing title tags, keep the following in mind:

• Make sure the title is appropriate for the content of the page.
• In the title, include any important keywords (preferably keywords you are looking to rank for)
• Important keywords should be near the beginning of the title.
• The title should be natural sounding.
• You should not use your target keyword in the headline more than once (no keyword stuffing)
• Use your brand name in the title (example: “- Expeerent” in the search results).
• Using the same title as recently posted pages is not a good idea.
• Keep titles to 60 characters or less (if you go over, the title will be cut off by “…”).
• When developing meta descriptions, keep the following in mind:
• Use a different description for each page of your website (some solutions allow you to use the same description for all pages – avoid this!)
• In the description, use related keywords as well as your target keyword.
• Make sure your description grabs the reader’s attention.
• Keep your descriptions to 150 characters or less (if they are too long, search engines will cut it short)

4. Images with missing or broken alt tags

According to a SEMRush study, 45 percent of websites have images with missing alt-text (also known as alt tags) and 10% of websites have damaged images. When uploading photos for your website, most platforms, such as Squarespace, WordPress, and others, include a dedicated feature for adding alt-text.

The alt tag’s main purpose is to help visually impaired viewers who use screen readers comprehend what the image is about. In addition, alt tags help search engines figure out what the image is about.

Broken images and missing alt tags are handled similarly to broken links by search engines (also not good for your on-page SEO). If a broken image or link appears on your website, the end-user may have a negative experience.

It’s critical to monitor your website’s links and images on a frequent basis, especially if you’re linking to other websites in your content. Sitechecker is an excellent tool for examining your website and identifying SEO problems.

5. There is no internal linking structure.

If you don’t link to other pages of your website in your content, you’re potentially missing out on a great opportunity to boost the SEO of multiple sites at once. I’ll explain what I’m talking about.

Search engines notice when a company publishes material for their page and includes a link to one of your website’s pages, articles, blog posts, or other content. When high-authority websites connect to your material, search engines notice and think to themselves, “Hey, these websites that we consider to be authoritative online are linking to this page on xyz.com.” “Perhaps this page needs a little more authority.” When a website links to a page on your site, that page receives “link juice.”

If the page doesn’t have any internal links, the “link juice” ends there (your entire website will experience a little increase, but it’ll be minor). Internal links, on the other hand, allow you to effectively send link juice to other pages on your site. This won’t be as effective as having a straight connection to your other pages, but it will help.

To Conclude,

SEO can appear to be a daunting task at first. There is a wealth of SEO-related information available, and the information and tactics are continually evolving. These prevalent on-page SEO errors, on the other hand, are easily avoidable:

• Stuffing Keywords
• Having Duplicate Content and Ignoring Title Tags and Meta Descriptions
• Image or Alt Tags That Aren’t Working
• There is no internal linking structure.

An online digital marketing course will help you get hold of SEO as well as other digital marketing strategies. Don’t feel guilty if you’re currently making these errors. You can still take corrective action to address these flaws, and your website’s SEO will begin to improve significantly.

Author’s Bio

Karan Shah

Founder and CEO at IIDE

Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.

He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.