An event is a great way to get your brand’s name and gain some traction. However, if you don’t market your event in the right way or use social media for promotion, it can backfire on you.
This post will cover how to boost your engagement with an event so that people will remember it (and hopefully come back).
Be Smart While Choosing The Type Of Event
Choosing the right event type is crucial to your organization’s event engagement strategy. You want to ensure that you’re picking an event that will resonate with your audience and help you achieve your goals.
- Ex: If your goal is brand awareness, a large-scale social media campaign might be better than holding an event.
- Ex: If you need to boost attendance at future events, hosting a speaker series may be more effective than hosting another networking mixer or happy hour.
If you have multiple events in mind, choose one that fits within the scope of what is most appropriate for each situation.
Make The Registration Process Easy
By making the registration process easy, you can increase the number of people attending your event. Let’s take a look at some ways to do that:
- Offer a discount for early registration
- Make sure your registration form is easy to fill out and use a system that allows you to collect all the information you need from attendees. It’s also important that there aren’t any unnecessary fields on the form, which can cause frustration and make people abandon it. If possible, try including social media links to access their networks.
- Offer payment plans if necessary.
- When setting up space for attendees, ensure enough chairs or tables are available so everyone has somewhere comfortable to sit down.
Use Social Media To Your Advantage
One of the best things you can do to increase engagement is to use social media. If you’re organizing an event, sharing information about the event with your followers on Facebook and Twitter is important. You should also encourage people attending the event to post photos and videos of what they see at the event. This will help them feel like they are part of something bigger than themselves, increasing their overall enjoyment.
If possible, consider giving attendees access to a private Facebook group or mailing list where they can ask questions about what’s happening during the event–and even collaborate on projects related to what’s going on there. This way, attendees will feel like their contributions matter–and this may lead them back again next year.
Provide High-Quality Event Content
You need to provide high-quality event content.
Many people think an event is a one-way experience, but it takes two—the event itself and then the content generated from the event. If you’re hosting an event and want to maximize your turnout, then you need to make sure that there are lots of fun activities going on during the event.
These activities can include anything from quizzes and games to contests and raffles. But even if they don’t involve prizes or anything like that, they should still be engaging enough to keep people’s attention while waiting in line for something else.
Conclusion
We hope this article has helped you understand how to increase engagement while organizing an event. You should now be able to plan fun activities during the event, use social media to your advantage and provide high-quality content to participants. If you have any questions or comments, please feel free to contact Votemo and watch your events succeed.