When it comes to online marketing, most people often first think about search engine rankings, back linking, and perhaps even social media marketing. When social media marketing comes to mind, they often think about sites like Facebook and Twitter. Of course, there are many other social media sites that you could be putting to work for you, too, and among the tools you may not be considering, but should be, is LinkedIn marketing.
Why Use LinkedIn?
What many people do not understand about LinkedIn is that it is more than just a basic social media site. It is designed to help professionals connect with others, but it also is a search engine of its own. Because of this, it has great ranking power when it comes to its own links being found on other popular search engines like Google. With this in mind, you can see that LinkedIn marketing can be used with great results to boost the visibility of your own sites if you use the site in the most optimal way.
Revising Your LinkedIn Profile
When many people set up a LinkedIn page, they use it as a digital resume of sorts, but what few people know is that you can actually edit some of the tabs on your profile. Those links that state “My Website” and so forth can actually be customized. You can use keyword optimization strategies here combined with the power of LinkedIn marketing to optimize rankings to your great advantage. Rather than use “My Website,” you can alter that wording and put keywords that are associated with your website to boost your visibility.
Starting Groups On LinkedIn
Another great benefit to you for your LinkedIn marketing efforts is the ability to create a Group on this social media site. You will want to choose a strategic name for your group so those interested in what you are offering can locate you. Then you can start by offering those who are already your contacts to enter your group. As the group moderator, you will want to include plenty of your own valuable content, pose interesting or thought-provoking questions, and more so that others are encouraged to participate, and more. The benefit of groups is to establish new relationships, promote messages in subtle ways, and more.