YouTube is the undisputed king of video-sharing platforms, but its competitor, TikTok, is giving it a run for its money. With over 1 billion active users and claims that it can help you find your next big opportunity, TikTok has quickly taken off in recent years. It’s also one of the most addictive apps on the market. However, YouTube still has many features that make it an attractive option for both pros and amateurs alike — so which platform should you choose? In this post, we’ll dive more into what these two social media juggernauts have to offer and explore how you can use them to maximum effect.
TikTok vs YouTube: Which Platform Should You Choose?
Before we dive into how these two platforms compare, let’s first take a moment to look at what makes a video-sharing app truly successful.
As you probably already know, there’s an incredible array of content across YouTube and TikTok, so it can be challenging to decide which one is the better platform for search or for creating your unique brand. In addition, each platform has its own unique pros and cons, depending on what you’re looking for. Let’s take a closer look at how these two platforms stack up.
TikTok vs YouTube: Which Platform Should You Choose?
Video Compatibility
YouTube, long known for being one of the biggest video-sharing platforms in the world, has had issues with out-of-date video formats for quite some time now. However, the platform recently announced that it’s working on adding support for 360° and virtual reality (VR) videos, making TikTok a more viable option if you’re looking to create VR content or have some VR camera equipment ready to use.
You can also post almost any kind of video on TikTok. It’s even possible to make money by posting sponsored content, which isn’t something you can do on YouTube.
User-Friendly Interface
TikTok has a much more appealing and intuitive user interface than YouTube. The layout is clean, easy to manage and looks good on mobile devices. It also makes it easier for new users to get involved with the app and learn how it works without having to read through a bunch of complex instructions first. You may not be able to become a pro overnight, but new users can easily pick up tips from other creators and test the waters with some basic videos before investing time or money into more advanced projects.
YouTube, on the other hand, isn’t known for its accessibility. Its user interface is often outdated and confusing to navigate. You also have to deal with a cluttered sidebar and a complicated search system — not ideal on mobile. The search function is also very difficult to use if you have to do it by hand. TikTok’s ease of use and intuitive design make it the better option if you want to create content for an audience and publish your work fast.
Bottom Line
TikTok is a better option for video-makers and creators of all kinds. Its user interface and ease of use have made it one of the fastest-growing platforms in the industry, and it has a strong community which helps videos gain traction quickly. If you’re just starting out with TikTok, take your time and learn how it works before investing too much time or money into creating something great. In addition, if you choose to go down the publishing route on TikTok, make sure you do so with other users in mind. For your social media campaigns, visit SEO agency London. Social Buzzing is a social media agency in London that can help you achieve your goals at a much faster pace; visit their site for more