The face of competition has changed, and emphasis is being placed on collaboration and sophistication. People are looking for ways to make things easier and more enjoyable and fun, so you can count on the proliferation of interfaces, social growth and opportunities. All these are tied into QR Codes and Mobile internet activities one way or another.

QR CODES

QR stands for Quick Response. They are 2-dimensional black matrix stripes or codes that are readable with any mobile device especially smart phones that have that capability to read them. They are appear to the naked eye as black modules arranged in a square format against a white background.

QR Codes are programmed with information ranging from product characteristics to audio and video information targeting customers. The codes can also store information that can be used to get customers to:

1-make a charitable donation
2-receive a PDF file
3-or in the medical sector, pass information to the public or target audience to detailed information about HIV services and events.
4-fill out a survey
5-they can also be used on virtual tours and many more.

MOBILE PHONES

We all know what a mobile phone is and we all also have seen the power of mobile phones demonstrated during the Obama election campaigns. H e used the advantage of the cell phone usage to create mobile applications and text messaging systems to communicate with his supporters and voters. The result of that choice we all know today.

We shouldn’t also forget that cell phones have come to be part of the dress code of some sort, and its screen has become the focus of attention for the better part of the day for everyone. Mobile usage is estimated to double in this 2012 more than 2011.

In 2011, text messaging was estimated to be in excess of 6.8 billion and projections for 2012 is 8 trillion. This shows that so long as the cell phones exist, SMS and MMS will continue to grow in popularity. Videos are also on the rise with lots of smart phones embedded with the capability capturing and playing video files.

The world has graduated from just using the mobile phone to answering calls and sending text messages to surfing the net. Until recently and rising rapidly, cell phones are now being used to make payments via the internet since the introduction of smart phones.

All these are just a tip of the ice berg when it comes to the capabilities of the smart phones and we also should bear in mind that they will get more powerful and smarter.